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KOBE when IX EM has been able to print the pattern to the upper of the project grid, with Flyknit as the characteristics of the IX ELITE KOBE is relatively low profile a lot of. Before being exposed mango color is exposed to more of the physical map, visible on the top of the mango logo. It is reported that this color will be officially sold in August 28th. price: $160 number: 646701-880source: sneakernewsUnder Armour as the main thrust of this shoe CluthchFit Drive has already released a variety of color, the day before the brand once again brought us a pair of unusual color, no matter the brands are rarely offering its sponsorship of University exclusive color boots, and the UA was all brought University of Maryland PE shoes to the overall color, render the whole black and white "UA" Logo embroidered shoes side, heel support with irregular patterns and colorful presentation, outsole with yellow color combination to create Huishuang. Shoe money has landed at the brand's official website, interested friends may wish to pay attention to it. Nike Kobe 10 new photos released 2014-12-15 12:14:36As we reported earlier Nike Kobe launched the tenth generation boots spy, today the network again released a group of the clear photos of shoes. The designer of the shoes back to low version, tongue top embroidered with the name of Kobe, is followed by his personal Logo and postoperative scar scar, outsole marked with "X" shoes for the 10 generation. The whole is full of Kobe's personal flavor, while the low-key and sedate color matching is more in line with Kobe's present personality. It is known that the first color of the shoes will be on sale in February 7th, and then comes the All-Star color, but today's release is the starting color, it is not clear, interested friends may wish to continue to pay attention to our follow-up reports. recently will appear in Canada OVO Flagship Store in New Product OVO x Jordan Brand, and this is not the shoes, but limited edition T-shirts two sides of a single product. After the "OVO" shoes issued after Air Jordan 10, the popular rapper Drake's OVO label continue the momentum to launch new single product. With simple white sign with OVO, blessing Jordan Brand Classic Jumpman logo to create T-shirts, and the concern is, T-shirt behind in list form lists the major achievements since his rookie season to Jordan retired from his career, highlighting memorable, believe When the Offer will usher in some panic buying. previously, Hiroshi Fujiwara sina tide brand fragment of design to this year's French tennis open as an opportunity, Nike and joint has two air Trainer 1, sideways lightning logo and gold nameplate made shoes quite unique, series before NikeLab boutique of Paris exclusive sale, and overwhelmed. Overseas shop solebox is on June 29 to series for sale. number: 806942-282number: 806942-881get reloaded, the app store search "get" to download the latest version, more information about shoes, more beauty pretty shoes, Nike grab shoes, true and false identifi cheap air jordans cation of shoes, cool T-shirt gold and get everything; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when the guest," "getapp" and get our sports life! Source: Solebox& Nbsp; & nbsp; & nbsp; from June 17th of 21:42 assigned to the 20th of 17:15, 67 hours and 33 minutes. During this time, accurate to the minute, Jordan whirlwind swept the Chinese mainland. Jordan came to China, for what? What to do? Finally, after the whirlwind, he left? 2004 the evening of May 17, 2110, an $ 50 million worth of luxury private aircraft "Gulfstream 5" rest on the airport floor charter, "trapeze" Michael? Jordan arrived at the "2004 Asian Tour Jordan "The first stop - Beijing, after which he will also visit Hong Kong, Chinese Taipei and Tokyo, Japan. The emergence of a sports star the Chinese public and the media is full of excitement. The American legendary NBA superstar traveled to China, to Beijing, the purpose is to promote Nike's own name of "Air & nbsp; Jordan" brand. However, due to set off a frenzy of sensation, so the purpose of purely commercial behavior gradually turned into a public event, television, newspapers, radio, the major media have joined the network, the express purpose of Jordan and China seems all be diluted, a "Jordan and China line is lost or earn" discussions which started, directed at Jordan behind Nike. Jordan came, for what? & Nbsp; Please move Nike Jordan worth $ 300 million, much more than to take advantage of Jordan's super-popular promotion of Nike's "Jordan" brand. compete with international competitors siege & nbsp; from the United States market and the international market point of view, as the world's sporting goods market leader Nike in recent years, the performance is not satisfactory. From 1998 to 2003 downturn, Nike, Adidas and Reebok took the opportunity to seize the market, Nike pressing harder and harder. On the basketball program, Nike's Michael Jordan retired after been missing superstar, Yao Ming's original cast and turn Reebok, in the race to compete in the Chinese market, Nike has less ?? powerful pawn to wrestle with other international brands. On the football sport, Adidas is the European Cup sponsor, also sponsors China Team, and the European Cup and the Asian Cup is this year's hottest football tournament, but also the best marketing opportunity, Adidas both grab the limelight and accounting the initiative. pressing harder and harder in the face of competitors to maintain its dominant position in the world of sports industry in the Kingdom, in addition to expanding the Nike market, it must have a voice in public opinion, and this voice must have sufficient weight in order to compete with the European Cup, the Asian Cup, and Yao Ming to compete. So please Nike Jordan to run is one of the most powerful voices. suppress domestic brands offensive & nbsp; In the Chinese market, Chinese domestic brands is growing very rapidly, some traditional brands such as Li Ning has a very good brand recognition and loyalty, some jordan retro 14 white/fuchsia blast/black of the rising star such as Anta, Fujian "Jordan" and deerhui local brands because strong price Advantage has a strong market penetration, these Nike feel the pressure. Of course, the brand Li Ning, Nike is the biggest threat to Chinese local brands, it has also been seen as a real rival Nike in China. Although Li Ning current level of development compared to the scale and there is a great gap with Nike, but if Lining Cheng to sponsor the 2008 Olympic Games, Li Ning products and brands that will enhance the next level, and a wealth of marketing activities through the Olympic Games to further expand its market share, the shift, competition will become more intense. aggressive Olympic marketing & nbsp; After worked for seven years in the Li Ning Sports Goods Group, the incumbent deputy director of ZenithOptimedia sports matters Zhang said, "Jordan China" can be seen as one of the steps of the Nike marketing strategy the whole year, followed by Jordan Nike "celebrity training hall" program started. Nike showed a series of actions to participate in the 2008 Olympic Games sponsor the ranks of eagerness, special circumstances in China, Nike's biggest rival is China's domestic brand Li Ning. Nike Pan Jianhua, director of marketing once said: We hope that Li Ning fair competition, and even to participate in the Beijing 2008 Olympic Games. Nike believes them to participate in the Beijing 2008 Olympic Games to go, it is the best opportunity and the best way to consolidate their strengths at the same time widening the competitive gap. Because this year is Olympic year, so make their voices heard during this critical period, it is very necessary. Zhang said, at this stage, Nike requires some public relations move, such as Jordan and the State Sports General Administration's visit and meeting with Yuan Weimin, director of the Chinese Athletics Administrative Center attended the Nike Luo Chaoyi celebrity training hall "Chinese acceleration" activities. In addition, Nike celebrity training hall this year, "China accelerated" slogan, Nike's tradition is rarely used this concept, because Nike is preached individualistic heroism of American culture. It also reflects on the other hand in order to win the 2008 Olympic Games, Nike sponsors seats, positive adjustments made on the strategy and tactics. Jordan came, did what? Jordan Brand's strong pull on & nbsp; Coming to China starting from the date of Jordan, 800 Flying people in China limited edition Nike Jordan basketball shoes nineteenth generation start selling, then it was basketball fans snapped up, and some even hired hundreds of workers in Beijing's major sale point lining up to buy. It is reported that, until May 23, less than a week, trapeze RMB 1,480 yuan per pair of Jordan basketball shoes nineteenth generation has been basically sold out. At the same time, "Jordan China" Nike Other product promotion also received good results. As a global influence has superstar, although Jordan has retired, but his charisma and charm of the busin jordan 3 katrina 2018 ess has never been less. various news and feature stories about the Jordan to occupy an important forum and time various types of media. Xinhua News Agency senior sports reporter, CCTV broadcast NBA basketball consultant Xu Jicheng that, from the perspective of the news media, the dissemination of "Jordan China" has done the ultimate, which is mainly due to the influence of NBA after ten years of Chinese audiences Jordan basketball awareness of the high, Nike also took advantage of this to achieve the purpose of a strong brand communication. from China travel to Jordan Nike arrangement of view, there are four public appearances Jordan, every public appearances have strong commercial means, but still let the major media topic for Jordan whereabouts and Jordan way, for Jordan The purpose of the show business also does not shy away, "Air & nbsp; Jordan" brand high media exposure. "Air & nbsp; Jordan" brand has been well spread, which is rare in the past, other business promotion activities. In this regard, the marketing consultant Sun Road, Hong believes that "the sports star embedded in the product brand name, making a closer relationship between the two, will greatly promote the brand promotion. Relatively speaking, it is more clever than the average star endorsements and Clever? "the person in charge of Nike Jordan Brand series of Larry Miller admits:" Jordan to China, to Beijing, people will continue to talk about him, this is the best of the Jordan brand promotion and publicity. " media and brand harmony, all this had to be attributed to Jordan's legendary charm and "Air & nbsp; Jordan" Big Idea brand of charm coexist, and this big idea behind the manipulator, it is Nike. Nike strategic policies to promote the & nbsp; a star marketing campaign to attract the attention of the Chinese public and fully mobilize the media attention, talk uproar caused in the attention economy era, it is a successful operation of the market. Jordan arrived the next day after, there is no public appearances, China's NBA hero Yao Ming has returned home, but the public did not have the attention away from Michael Jordan. From the point of view of marketing propaganda, Nike has chosen the right time, but also on a beautiful counterattack competitors in an important time and space, Nike issued a weighty sound. From the public relations strategy point of view, the use of Jordan's Nike visibility successful implementation of marketing, public relations, followed by and from "Tian Tan Forrest Gump" Michael? Johnson began, Nike launched a "celebrity training hall plan." Xinhua News Agency Sports reporter Xu Jicheng think, Nike China projects are chosen sport at the Olympics in the future China may medal of the project, which is to convey to the public the idea of ??the success of Chinese athletes at the Olympics and Nike are inseparable, also use the Nike itself has a wealth of resources, indicate Nike for the Beijing 2008 Olympic Games sponsor's position and attitude. So far, Nike's successful operati jordans on sale online on, "Jordan China" has made several birds with one stone victories. Jordan is gone, what is left? & Nbsp; close to Jordan to show the charm is not an easy thing to do in China, after all, invite a superstar figures for commercial publicity, there is no certain components and capabilities of enterprises can not be done. Even the most prominent companies in the Nike "Jordan China" the implementation of the operation did not get the best results, Rush also appeared flawed. With the increasingly close integration with the world, and China's sports industry continues to develop, the future star of marketing and sports marketing programs will be more and more, this "Jordan China" lessons worth operating among us to draw . ill planning, operations rush & nbsp; "Jordan and China Bank," the news event itself has had the "sensation" and "entertainment factor." Strong public and the media itself has power, so Nike does not take a great effort to plan will be able to attract enough attention. However, from the spectator's point of view, we can see that careful planning and execution of this event is not enough. Zhang believes that the first from the publicity, promotion, preparation and implementation of various aspects of the effect of other point of view, "Jordan China" still gives a total rush feeling. Suddenly there is news that Michael Jordan to come to China, came after the news media are struggling to dogged, this propaganda technique feels a bit self-defeating. Secondly, Jordan first came to China, his influence in basketball and sports enough to support this activity, to become a classic of the large public relations events. For example, can be carried out together with the joint marketing and some other brands are not competitors. But now it seems in addition to Jordan endorsement of Chrysler, purely focused on Jordan brand promotion. Thirdly, such a huge market for China, Jordan's trip seems too short. According to statistics, China's basketball fans have been as much as three hundred million, in addition to a lot of sporting goods all showed an upward trend in high, medium and low-priced basketball shoes are subject to the consumers. Faced with such a big market, and if the event marketing to do bigger and full, and for the Nike brand and expand market share is very favorable. May 19 Dongdan miss event, again reflecting the lack of a star when the operation of enterprises in the project management of marketing activities exist. In 2001, Bryant missed appointments China Millennium Monument, causing thousands of fans discontent and unrest, something ?????? also citing security concerns to explain and apologize to the outside world. However, this still did not learn the lessons of Nike Kobe year event, to place too feelings of the fans enthusiasm underestimated activities unpredictability lack of sufficient attention and the corresponding contingency plans, activities and was forced to terminate no more follow-up after the abolition of remedial measures. information asymmetr Cheap jordans online air jordan 11 blackout for sale y marketing communications & nbsp; In China, Jordan got the fans worship pilgrimage, Nike also reached the sensational effect they want, but ultimately failed to see the idol fans, the media did not get more news footage, fans and the public began He complained that the media guidance of public opinion has changed quietly. May 23, Jordan appeared only two minutes in front of the fans in Taiwan, leading to protests and boycott of Nike products Taiwanese fans, and lead Taiwan judicial intervention. This series of events triggered by a comment in newspaper popular network, directed Nike. Just when these adverse remarks spread, Nike did not fully informed of the work, but also the lack of an active and effective public relations activities, negative public opinion continue to affect the public. Although Nike this is also considered aggressive marketing rich features, is a manifestation of personality Nike marketing strategy, also it suggested that negative reports for real "basketball fans", "trapeze fan" has no effect, Nike instead so get extra propaganda. However, in marketing, publicity, if the lack of good communication beforehand afterwards, causing the organizers, the public, information asymmetry tripartite state media, marketing ideas to convey positive effect will be discounted. Beijing Broadcasting Institute of Advertising Department, Associate Professor Qian Zhong to express their views on this. He believes that Nike's marketing activities to inform the public of the work done is not sufficient. And public communication in many cases through the media to achieve, because the mass media shape popular culture, but also led the popular culture. China's special stage propagation environment requires enterprises to be more benign and media communication. Unfortunately channel strategy & nbsp; belong to Nike's Jordan brand of high-end brands, in addition to Air Jordan shoes, including high-end sportswear and casual wear. However, the Nike using "Jordan Marketing" in "Air & nbsp; Jordan" when brand promotion, just launched a nineteenth-generation Air Jordan shoes, the other "Air & nbsp; Jordan" series of products are not listed on the Chinese mainland market. Nike China company said "Air & nbsp; Jordan" brand products in China and consumers to meet the time can not be determined. While this may be reflected in the Nike usual marketing practices, manufacturing consumer expectations, increase the added value of products. However, in the Chinese consumer market, publicity, advertising campaign and a herd mentality will largely influence and change consumer behavior. In Jordan to promote "Air & nbsp; Jordan" brand, while it can not cope with product sales, up brand awareness, which can only be said to be a pity to waste the opportunity to brand the best return on investment. Jordan and China has passed the line, but Jordan brought us the topic is still not over. 2004 European Cup in full swing on June 12 kicked off the day "Yao Park" opened in Shanghai. Adidas recently even big jordans on sale mens ger in the European Cup broadcast in ad spending, Reebok's new ad "Yao select Reebok" Beijing TV sports channel also start running. Several major international sporting goods giant to compete for the Chinese sports market war spread. China's sporting goods market has great market prospects, whether Nike, Adidas, Reebok or Li Ning, naturally salivating for this big cake, no one wants to gain more market share. However, the market competition is brutal, there are those out there victor. Nike "Jordan China" commercial show performance was impressive, Nike shine, not only flashed his voice, but also sounded the clarion counterattack the opponent, it is very score. Related links: Jordan's commercial value & nbsp; For Jordan, the 2004 is an aspect of his court and the first 20 years of shopping malls. In 20 years time, Jordan has become the world's most successful professional sports stars and commercial sports stars. In 1998, the US "Fortune" magazine published an article entitled "Jordan effect" that after 1984 from entering the NBA, Jordan, a man-made development of the global economy contributed $ 10 billion in 2003, 5 years after the author of the text that figure was revised to $ 13 billion. Nike them only from profit on sales of clothing and shoes Jordan reached $ 2.6 billion. "Jordan makes sports products sell well, his influence in this area 100 miles ahead of the other stars." "Sports Market Quest" and author of the cartel said. In fact, the effect is far more than Jordan in the field of sports. HANES underwear, McDonald's, Coca-Cola, Chevrolet car, Gatorade ...... without exception, these brands have become Jordan this "gold standard" of beneficiaries. Analysts predict the market:. "The next 50 years, even 50 years behind Jordan, Jordan will remain commercial carrier" & nbsp; Related links: Fujian "Jordan" & nbsp; "Jordan" brand is the Fujian Jinjiang, Fujian Jordan Sports Goods Co., Ltd. registered in the Chinese brand, the brand's products not only in major cities across the country to lay a good sales channels and through sponsorship, advertising and other marketing tactics started brand operations. As sponsored by the Chinese State Education Commission, General Administration of Sports advocated in major cities in China launched a "small school basketball board" engineering; has the title sponsor of the 2001, 2002, 2003 CBA Chinese Basketball "Jordan Cup" League B, China became the 2002 CBA All-Star Basketball League A Saiqiao Dan Star team title sponsor and so on. By brand management, "Jordan" brand now has a considerable reputation. Its production of "Jordan" basketball shoes has become the Chinese Basketball Association CBA designated special products, "Jordan" tennis shoes also became the Chinese Tennis Association CTA designated special products. Although this "Jordan" non Biqiao Dan, but it by the United States, "Air" Jordan's influence in China's rapid development. From 2001 to 2003, the brand products won consecutive national key large-scale retail stores buy cheap jordans online selling products honorary title of the State Department of Commerce Information Center issued. Reporters on the matter had to understand perceptions and attitudes of Chinese companies Nike, the brand, Nike public relations staff to avoid the response. Therefore, experts commented that the "Jordan China" to "Air & nbsp; & nbsp; Jordan" strong brand advocacy role but strengthened the impression that the minds of many consumers Fujian "Jordan" brand. Experts: & nbsp; Nike and Jordan markets resonance & nbsp; With Nike "Air Jordan shoes" of power, became the world's sporting goods market leader, and Jordan also became the first person to have a personal sports brand. This is a manifestation of the principle of positive resonance, synchronization is a market Nike brand resonance with the Jordan brand, Nike, which is an outstanding invention of the brand strategy. & Nbsp; & nbsp;The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We no Retro jordans for sale w have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) Jordan Brand athletes Chris Paul and Blake Griffin are known for on-court performances that feature lobs, no-look passes and thunderous dunks. This month, they will deliver an entirely different performance, starring in the Jordan Brand??s first-ever sketch comedy-inspired campaign, ??BGCP3TV in HD.?? Advertisment The first five-minute episode of Jordan Brand content will premiere during commercial time on the Adult Swim network at 12:12 a.m. local time in the U.S. on Friday, Oct. 24. A second episode will premiere at the same time a week later, on Friday, Oct. 31. Those that miss the broadcasts can tune in to the Jordan Brand YouTube page to watch the episodes and find additional videos, outtakes and more. A NEW APPROACH TO THE HOLIDAY CAMPAIGN Paul and Griffin ?? the faces of the Jordan CP3.VIII and Jordan Super.Fly 3, respectively ?? who are traditionally the front men for their own, separate campaigns, jumped at the opportunity to work together on the project. Always pushing to bring their best on the court, both stars felt some of the same motivation when the bright lights and cameras came on, a chance to show off an entirely new set of skills. ??On the bus, after practice or getting lunch, it seems like there??s always a competition to make each other laugh,?? said Paul. ??It??s fun to come out here and give it a shot on our own comedy show.?? Traditionally, basketball shoe campaigns feature on-court action, high-flying dunks and shots of the shoe in action. This year, the Jordan Brand took a different approach, putting two of the game??s biggest superstars at the center of the campaign. Bringing them together for a collaborative effort was a natural outgrowth of the players?? relationship. ??The funny thing is it doesn??t really feel like acting,?? said Griffin. ??This is pretty much just us being us, but in some pretty crazy situations that Neal Brennan came up with.?? To bring the idea to life, Jordan Brand partnered with comedian Neal Brennan, co-creator of ??Chappelle??s Show,?? to co-create and co-write the show. ??There are a lot of funny athletes out there, but it??s rare that you see a guy like Blake ?? I can honestly say he??s an actor who just happens to be an amazing basketball player,?? said Brennan. ??But don??t sleep on CP, either. Watching him, you see right away that he??s got plenty of talent and the situational awareness needed to pull off the jokes.?? THE SHOES The Jordan Super.Fly 3, the latest shoe in the successful Super.Fly line, returns for the season equipped with FlightPlate and paired with a sonic boom-inspired synthetic upper. Combined with the Flight Web fit system, the air jordan 11 space jam for sale Super.Fly 3 delivers the bounce and energy return of FlightPlate with a lockdown, supportive fit to help the game??s highest fliers ?? such as Griffin ?? experience the Power of Flight. Inspired by Paul??s Speed of Flight, the Jordan CP3.VIII brings a sleek, minimalist aesthetic to a shoe designed to deliver maximum performance, speed and responsiveness on the court. Combining performance features such as forefoot Nike Zoom units, a TPU chassis and Flight Web fit system, the CP3.VIII offers a low-profile shoe designed to stay with one of the quickest players in the game as he cuts, slashes, drives and shoots from all areas of the court. The Super.Fly 3 is available now at Jordan.com for $140. The CP3.VIII launches Nov. 1 for a suggested retail price of $130. To learn more about the shoes and for more details about the BGCP3TV in HD episodes, stay tuned to Jordan.com, YouTube.com/Jumpman23 and @Jumpman23. Source: Nike, Inc.Air Jordan shoes are so popular these days, but shoes Mini can know what shoes saved Nike? And help Nike go to the sports brand first position? It's called the greatest sneaker of the twentieth Century, and today comes to talk to fans about the ten big things about it! Air Jordan 3 concerns whether Jordan leaves Nike for Nike was in great danger, Stella Jose Jordan is very respected by people, but also the design talent Peter Jordan more admire, whether Nike can keep Jordan, the final is that Air Jordan 3 can breakthrough, Van Grack and Nike Jordan for fighting is the metaphor of "business world war third"! as Tinker Hatfield design of the first pair of Air Jordan shoes, he was for the knowledge of the situation did not worsen his emotions, but to stimulate his creative inspiration, Jordan 4 hours late at the press conference, when he opened the box, Jordan smile on his face, even for Air Jordan 3 kind of love feelings. Of course, the obvious, near Jordan and Nike contract, and the Jordan Brand. Air because before the first two generations of Jordan are high, so in the Air Jordan 3 design, Jordan proposed slightly reduced the upper height in flexibility while ensuring stability, not only in the design, Jumpman Logo for the first time, and both are fond of imitating elephant skin material, now finally the iconic burst pattern for the first time! Air Jordan 3 compared to the previous two generations not only in the forefoot increased Air Sole, for the first time using Air Sole window type air cushion shock also increased! Jordan wore Air Jordan 3 to take a free throw line to jump dunk and defend the title of the dunk contest. And in the 88-89 season, he won the regular season, the most valuable player, the all star game, the most valuable player, the best defensive player and the regular season scoring champion. Jordan's all-out explosion was also the road to fame for AJ3. The advertisement for Air Jordan 3 is produced by talented director Spike ·. Li, the classic advertisement promotes the success of sneakers, and also opens the journey of coopera cheap foamposites tion between Jordan and Spike, · and li. In September 10th 2001, Jordan returned to the NBA stadium again, but the second day shocked the nation's 9.11 event and delayed his idea. In September 25th, he announced that he would donate $1 million of his nominal salary for the entire season to the victims of the 9.11 terrorist attacks. Jordan, 39, made his second comeback and played for the WizardsPrimeknit adidas knitting technology can already be seen in its many pairs of shoes, whether it is basketball, running shoes or casual shoes have a trace of it, and the performance also be nothing difficult, this retro basketball shoes is also equipped with the modern science and technology! adidas Crazy 8, ADV, PK this pair of shoes, I believe we must not unfamiliar, this time on the Primeknit, so that the whole looks more light, no longer many heavy leather coating. Despite the drastic changes of vamp shape, but can still know is derived by Adidas Crazy 8, the key lies in its outer bottom and bottom in exaggerated style, the most special place is in the bottom of his empty basket design, let Primeknit. Adidas Crazy 8 ADV PK injection Primeknit uppers, the overall more light sense of vitality, foreign countries are expected to sell on August 11th, the price of $150.New Balance in China 2013-12-08 22:34:45 In the New Balance 990 V3 series of running shoes released on the occasion, we witness the birth of twin 99X line of new running shoes, we also have this conversation with Mr. General Manager New Balance in China ????? opportunities. Let New Balance sneakers enthusiasts can learn more about New Balance sneakers, and New Balance brand stories in China. is INTERVIEWER: Zhang Hong Wen (New Balance New Balance general manager of China) & nbsp; & nbsp; Q: For runners terms, 99X series according to the traditional classification of running shoes, you think it should be assigned to which series or what kind, is not suitable to recommend to everyone ? A: Running can be divided into different categories, such as marathon, running ten kilometers, of course, these shoes do not fit the full marathon, which is ten kilometers below for leisure jogging. It is the largest wearing experience is available to as many runners running and comfortable feeling of walking, running ten kilometers of most customers liked. & nbsp; Q: From jogging to the trend in the field, we are running shoes in the trend of more and more areas showing good momentum, how we locate a professional running shoes and retro trend? A: Our product development also from the human point of view to think, and we also know that sports projects running is a sport of the king of all sports from jogging origin, including you seen in the past three or four decades classic shoes much, many shoes are a few years to be eliminated, are rarely more than a decade. New Balance from focusing on the protection of the human foot, launched classic shoes in the 1980s and 1990s, and joined the modern pop elements. In addition to running, we also provide consumers with a comfortable and stylish choice for the past two years, New Balance offers many excellent retro classic products to Chinese consumers. & nbsp; Q: Now many big brands are using a lot of cost savings in the material, but New Balance has always insisted the US-British production capacity, production of such high-end products this is how to consider it? A: This is based on our New Balance founder of purpose, we define ourselves is a shoe manufacturing company, currently the world's top five sports brands inside, only we in the United States there are three to five factories in the UK there is a Factories have also been thirty years since the founder of the individual official's insistence, so that New Balance has always insisted on providing the best products, the best experience to consumers, and this is our responsibility. Therefore, regardless of the cost in the United States, to maintain the plant in the UK, arguably New Balance insistence on quality. Q: Now many brands of shoes mix and match based on this way, how you look, New Balance in this respect will follow it? A: we are entering a decade in China, New Balance has three decades in Asia, we have to understand and study, we do not like others in the industry to provide unlimited short-term growth for the Chinese consumer goods, we recently done a lot of research, we hope not to pursue the case of rapid growth, we still adhere to the consumer sports shoes, provided in leisure shoes most suitable for Chinese consumers. & nbsp; Q: Do you think the Chinese market and the United States, Japan, South Korea What is the difference? A: Of course, the first from the foot of the structure, the structure of the foot with the West Asians are not the same, especially the feet, high instep, New Balance was founded in 1906, this company is done the shoe was born, our first in the shoes of the head and width made some adjustments. Second, you just mentioned the problem in China is not much difference with other countries, because people are to exercise, exercise should demand. Five years ago, ten years ago, I can say Shanghai, Beijing Tokyo with enormous differences, but now consumers and Tokyo have been very close, perhaps the domestic one, two, three cities vary, but the speed of their development faster I do not think now there is a big gap between domestic and foreign. We are currently in Japan, in Tokyo, in New York, the London-listed commodities in the country as long as the volume is sufficient, we are able to secure the maximum number available to Chinese consumers, domestic New Balance is currently the most important market. I mentioned why domestic dealers than foreign delayed three to six months, it is because the US plant capacity is limited, so we can only wait in order to provide sufficient volume to domestic consumers. & nbsp; Q: New Balance cooperation with China in terms of number of stores and designers still relatively small, this year we saw some time ago to cooperate with Beijing, a trend shop, in the next period of time will have one after another Such cooperation it? A: must have, this year, in March and April gave us a very good cooperation experience with Bibi Begins, this thing is the consumer needs, product launches such cooperation can give consumers a different brand experience. For your question, I can disclose, is currently planning foreign cooperation for next year, we plan to start in the second and third quarter, has been gradually with many celebrities, tidal and artists talking about cooperation, not only in Asia, but also Europe with the United States, we are preparing a variety of programs, should be the fastest in the second and third quarters of next year, we have a lot of similar merchandise to promote. & nbsp; Q: You just mentioned the possibility of cooperation with many Chinese artists next year, we know that New Balance had the Year of the Dragon Lunar New Year Festival co-operation models, will in the future will have? A: We are currently planning next year will launch the Year of the Snake specialized section 574, I believe for the needs of Chinese consumers, will launch the Lunar New Year festival every year to meet the needs of Chinese consumers, we hope that through these zodiac paragraph introduction, the brand's spirit with the brand experience can be integrated in this place, so that consumers feel full New Balance brand experience. & nbsp; & nbsp; Q: Before Obama there are 993 across the front of his face in the media, Chinese state leaders Wen Jiabao also pass through New Balance shoes, will not have this elite class wearing shoes, discourage young people feel it, in addition Will there be a problem of aging brand? A: newly listed New Balance 990 V3 is designed with a lot of young elements into them, 990 series for consumer groups, from the fabric, design, construction methods and technology have gone high-end, although the high-end consumer jogging, at different price band 1500,1000-1500 block has merchandise, we also have 800-1000,600-800 merchandise, including in the low-end price band New Balance also launched a lot of good merchandise, we are for different consumer needs, different running demand Different consumer groups to provide more goods. On the commodities we need to gradually rich in the future, take advantage of our marketing strategy, so that domestic consumers interested in running and jogging brand experience to enjoy. & nbsp; Q: New Balance has no sales staff have special training, after seeing people of all ages to come we will launch the shoes? A: Yes, the United States we run shop, we trained shopping guide consumers come in, we asked him a question, you run several kilometers a week, how about your running style, he measured about a third The foot is suitable wear shoes, we care about every run feel, we train in-house as well as to our distribution pass. The first quarter of this year, New Balance has launched a lot of training, hoping to learn more about jogging and consumers, including internal company is also continuing to promote the sport of running to do, let the company down every one of my colleagues want to understand what runners heart I think. I believe that should go to the fourth quarter of this year will see the results next year, the year after New Balance will be greater investment. & nbsp; Q: We have other areas in addition to running the product? A: Currently running is the main, we believe that running is the source of all movement. Of course, we are in a foreign country also joined the new category of sports products, such as tennis shoes are very popular in the United States, overall we fabrics, shoes, structural support is very good. As another example, in the United States to play baseball people who often wear New Balance, we are the top three brands. New Balance founder a few years ago bought a brand Warrior, the brand this year signed a five-year contract with Liverpool, in July this year began serving Liverpool game provided by this company. In addition, New Balance has a leisure brand. We continue to consider the needs of the market, do some consumer research with test marketing early next year. Q: next year is the 25th anniversary of 576, 576 may be engraved, in addition to this there are other event? A: You probably know more about than I New Balance products, our product is very much, especially the retro classics very much. We from the first quarter of next year to the fourth quarter have been a good plan, I believe it will allow the introduction of many domestic consumers like commodities, may not meet domestic consumer demand quantity, but will make every effort to help fight domestic consumers sufficient quantity and commodity to the domestic, our US plants and factories in Europe will China as the most focused market, we do not rule out new production lines dedicated to the Chinese market. & nbsp; Q: China the main consumer price range, what is it? A: is between 600-800 yuan, we hope to provide a good product, consumers can afford to spend money to enjoy, today released 990 V3 jogging mainly for high-end consumers. & nbsp; & nbsp; & nbsp; Q: Over a period of time we are more powerful shoes prices, which have a variety of cost reasons, I want to know how the situation like New Balance, this price pressure is not still continue to exist? A: Yes, the Chinese domestic prices increased rapidly, we 2005--2010 years of international production, 65% of shoes manufactured in China, recently because of the pressure of rising costs, we are starting to put some production through partners moved to Vietnam and Indonesia, we plan in 2011--2015 in the domestic product (GDP) will be reduced to 45% or less, but at the same time we have five factories in the United States and British factories, under discussion can not open a new capacity to provide Chinese market. Currently we are planning towards the Boston headquarters of a positive angle to do, we do hope to have some capacity to China and Asian markets. & nbsp;


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